Fil Rouge was born with a team that has more than 20 years of experience in national and multinational marketing, advertising and communication agencies and departments. It was this path that allowed us to acquire the knowledge to create our own methodology making it possible for us to perform, in a holistic way, a marketing and creative consultancy that provides, as a common thread, added value to brands and companies.
The application of our method is the beginning, the middle and the destination of our journey together. It is during this voyage that we are going to point out a new path for the present and towards a more prosperous future.
Our starting point begins with a general analysis of all the basic premises necessary for the consultancy development. In the end, we have a much more refined vision, strategy, creativity and commercial rigor. It never is, nor will it ever be easy, but the results will prove it’s worthwhile.
We believe in our knowledge because it comes from study and experience and that is why it will impact our customers’ results.
This is us. And that is what makes us unique.
Shall we get to know each other?
At Fil Rouge we like ideas that touch people and that, if possible, go beyond a commercial goal. We are aware that, whatever they do, brands and companies, beyond their commercial aspect, should, as far as possible, bet on having a purpose before the market and its stakeholders. This is achieved when they are thought deeply, giving them the agility to react quickly to market stimuli and thus be able to walk hand in hand with their consumers. In order to help us in this matter, we where inspired by the way in which maps situate and guide us – developing the MAPPS methodology.
A map is what we need to explore, analyze, understand and plan what is going to happen between point A and point B. And that, in reality, is a form of communication.
Our work begins preparing the path we need run by using the MAPPS methodology. It guides and directs us in all the necessary steps that we must take to collect and work the data. Then it is necessary to know how to interpret the information that they gave us so that we can make the most valid decisions. By doing so we can be more assertive in solving the challenges faced, in order to get exactly where we want, in the best way and in the shortest possible time.
We like ideas that touch people and that, if possible, go beyond a commercial goal. We are always aware that, whatever they do, brands and companies must bet on having a purpose before the market and its stakeholders.
Times change and so do work processes and methods. Inspired by the way maps locate and guide us we have developed our own method - the MAPPS methodology. You can learn more about it in the menu. This methodology guides us through all the necessary steps and helps us to solve the challenges more quickly and with surprising results. And this is how we arrive exactly where our client need to be.
Our consultancy is based on the necessary distance that makes it possible to have a comprehensive and real vision. We listen to the client to understand which problem to solve, we analyze their needs and the context in which the object of our intervention belongs. Finally, we develop the strategy and create and implement its materialization. In order to ensure that the outlined objectives are achieved, we follow the whole process.
With the current dispersion of customers and potential customers across different channels and platforms, it is necessary to be very strategic and creative in order to reach all of them. We take our creativity very seriously, because our experience tells us that even the simplest ideas are the most difficult to come up with. Then it is necessary to think, in a comprehensive way, to disseminate them in the best media channels so that they can always reach a broader scope.
In an increasingly digital age like the one we live in, it is essential to think of online as part of the global strategy that helps to enhance and expose the presence of companies, brands, products and services and their respective campaigns on the social networks. The digital channel as a whole is now inseparable and complementary to the other channels in order to reach a greater number of customers and potential customers, increasing sales growth.
An Outsourcing Marketing department allows, for a fraction of the cost, to work with highly talented and experienced resources much more superior than those a company could invest in to have a full-time internal team. We give our best to the company, focus exclusively on the customer's needs and, integrated into the business, establishing connections and point out the right solutions to grow and increase revenues.
The Sustainable Development Goals approved at the UN must be met by 2030. Each organization will have to adopt its specific goals and challenges for Corporate Social Responsibility (CSR). By contributing to a better world, it thrives on the opening of new business opportunities. We help to think, develop and execute projects that lead to the fulfillment of companies' CSR strategies.
There are no rules here. We're trying to accomplish something.
Thomas Edison
Let’s bring added value to your projects and businesses. Contact us to find out where Fil Rouge can make the difference.
(+351) 910 782 854
(+351) 939 916 052
Ed. Neopark.
Avenida Tomás Ribeiro, 43 0i
2790-221 Carnaxide (Lisbon)
Portugal
info@filrouge.com